DISTANCE EDUCATION EAD: HOW TO IMPLEMENT IT?

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Distance Education: Now that you know how the EAD system works and the benefits it offers, it is time to know how to transform your skills and knowledge into an online course.

Let’s see it?

1. Identify your audience

The first step before transforming what you know into an online course is to define the profile of the students you want to teach.

Defining the target audience is essential when launching any product, even in the EAD system. By doing so, you will be able to determine the course format, the language of the materials, and even what teaching strategies will be necessary.

When determining your audience, think about some issues, such as age group, income, geographic location, and the level of education of your potential students.

Now follow a small research example so that you can better understand the dynamics:

Suppose you want to create classes in EAD format on natural pet food.

The first step before putting your plan into practice would be to verify which are the segments of the industry that attract the most interested parties, as well as others less considered but with high demand

In the case of a saturation of courses on natural nutrition in general, you could study which topics the public requests the most and which still do not have enough material to meet all the demand.

In this way, you would attract an audience that, even if it was smaller, would not have been reaching for the material already available on the market and that would present greater possibilities of being interested in your content .

Let’s see it?

1. Identify your audience

The first step before transforming what you know into an online course is to define the profile of the students you want to teach.

Defining the target audience is essential when launching any product, even in the EAD system. By doing so, you will be able to determine the course format, the language of the materials, and even what teaching strategies will be necessary.

When determining your audience, think about some issues, such as age group, income, geographic location, and the level of education of your potential students.

Now follow a small research example so that you can better understand the dynamics:

Suppose you want to create classes in EAD format on natural pet food.

The first step before putting your plan into practice would be to verify which are the segments of the industry that attract the most interested parties, as well as others less considered but with high demand

In the case of a saturation of courses on natural nutrition in general, you could study which topics the public requests the most and which still do not have enough material to meet all the demand.

In this way, you would attract an audience that, even if it was smaller, would not have been reaching for the material already available on the market and that would present greater possibilities of being interested in your content .

2. Define your buyer persona

This second step is very important to help someone who is starting their business to focus and invest in the right audience .

In practice, creating a buyer persona is defining who your potential customer is by drawing up a complete profile with the characteristics, desires and objections of that consumer .

It is interesting to note, however, that the definition of the buyer persona goes beyond the description of the target audience. It is related to the construction of an avatar that represents  your ideal client, addressing their demographic and psychographic aspects .

With this, your marketing strategies will be more assertive, since they will be based on that profile, and you will have a better chance of attracting people who can really become consumers of your product.

Defining and having knowledge about who your buyer persona is will allow you to develop your content in a targeted way . Thus, you will avoid wasting attention to an audience that may not be interested in what you offer, and you will also have the possibility of further enriching your material to ensure that it offers real value to your customers .

So, in order for you to create a complete profile of your buyer persona, it is important to obtain some relevant information, such as:

  • Name, sex and age.
  • Schooling and profession.
  • Socioeconomic class.
  • Purchasing power.
  • Lifestyle (daily habits, interests, hobbies etc.).
  • Quality attributes that she looks for in products or services.

You can also include any other information that seems relevant to create an even more complete description of your buyer persona.

3. Define the ideal format for your online classes

Once you have a good vision of the market and a profile of the people who may be interested in your content, it will be time to think and define the format of your classes.

As we pointed out when we talked about distance learning formats, there are a variety of materials that you can use to share your content, such as video classes, ebooks, slide shows, podcasts or live videos.

The choice will depend on the advantages and disadvantages of each course model in relation to the market niche of your business.

Therefore, it is essential to analyze carefully and choose what is most compatible with the profile of your buyer persona . In this section we will focus on the two most popular formats found on EAD platforms: ebooks and video classes .

Ebooks

The ebook is a book in digital format. In it the message is predominantly written but includes images, graphs and tables to illustrate and highlight the information .

For those who are afraid of appearing in front of the cameras out of shyness, find it difficult to express themselves orally or lack the necessary resources to work with video, this is a very good option .

Here, the development of digital content depends only on knowledge, the ability to express oneself with ease in writing and having the minimum ability to handle text editors.

It can also be the ideal format for those who want to create a product that requires minimal contact with the Internet from the consumer, since, after being downloaded, the ebook will be available offline at any time.

Video classes

If you want to start the EAD market with videos, you must be clear that the production of this type of material requires more elaboration, compared to that of written material.

However, its characteristics allow a closer relationship with the audience, as well as allowing the use of resources that make the course more dynamic, captivating and attractive , such as audios and animations.

4. Plan your distance education material

After defining the format of the material you are going to use, it is time to plan how you are going to create, organize and publish the developed content .

If you have decided to develop an ebook, divide the topics into topics and outline what you are going to write in each of them , linking the information presented coherently so that the text is easily understood

And they follow some more tips that will help you create quality material:

Do research intensively on the topic you are going to address, so that you can offer all its important points and convey the information in the best possible way.

If you have already written something on the subject in other channels, such as blog posts , social networks or articles, it may also be interesting to use this material as a base or as part of your ebook .

Pay special attention to the formatting and the grammatical and semantic issues of the content.

Avoid very long paragraphs, use topics and images related to the topic to make the reading more interesting and fluid.

You can use your own images, as long as they are high resolution, or use photos from image banks available on the Internet .

There are several sites, paid and free, that offer photos of excellent quality and of the most varied subjects .

However, if your choice is video, start by preparing your lesson plans , creating a course script, dividing the classes according to their content and making sure that they complement each other in a linear way.

Think about how many classes will be necessary to cover the subject in depth, remembering that it is important that each class has enough content to catch the student’s attention and teach them what the case requires, but without being extensive to the point of leaving them tired.

Considering that you have already defined your buyer persona before reaching this point, evaluate their profile well to use the best approach, language and body posture to use in classes.

Train your ease and public speaking in front of the cameras! If you think it’s necessary, record test videos for some friends to see and give you feedback on the content and how you got the message across .

Gather all this knowledge in front of a camera, a microphone, a clear and well-lit environment stage , with someone who conducts the video, and you will have almost everything on track to start your business in the world of EAD .

At the time of editing, if you do not have any knowledge on the subject, hire a professional to edit your classes if you think it is worth investing in it. Although if this tightens your budget and you prefer to learn to edit on your own, there are several tutorials and programs available, paid and free, for editing videos on the Internet .

Regardless of the content format you have chosen, the most important thing is to have a good command of your topic so that you can convey the message naturally, either in writing or with images.

5. Choose a good distance education platform

Finally, you are going to need a place to host and make your online course available. Therefore, choose an EAD platform that gathers all the necessary resources for the needs of your course.

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